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New PDF release: Advertising and Violence: Concepts and Perspectives

By Nora J. Rifon,Marla B Royne,Les Carlson

ISBN-10: 0765642689

ISBN-13: 9780765642684

ISBN-10: 0765642697

ISBN-13: 9780765642691

Advertising and Violence identifies and analyzes the real matters relating to violence in advertisements and its total results on society. The booklet is predicated on a largely mentioned certain factor of the Journal of Advertising and comprises 8 new chapters that extend the book's coverage.

The aim of the e-book is to bring together a compendium of present pondering, views, theoretical viewpoints, and learn appropriate to the violence and advertisements interface. The bankruptcy authors, all remarkable specialists within the box, take a multidisciplinary strategy that includes views from disciplines except advertising as a way to supply a broad-based view of ways advertisements and violence coalesce and the coverage implications of this juxtaposition.

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Advertising and Violence: Concepts and Perspectives by Nora J. Rifon,Marla B Royne,Les Carlson

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